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Jim Ehrhard is the founder of Teaching Resources.  Dangers of the Invitation System is a very persuasive monograph on this critical issue. 

As a young minister, I once made the "mistake" of closing a Wednesday evening service without extending a public invitation. Early the next morning, an irate husband came to my office. For the first time in years, his unsaved wife had come with him to church. "If you had only given an invitation," he angrily explained, "she would have gone down the aisle."
—Dangers of the Invitation System

ISBN: 978-0-974553-7-2          32 pages,  5.5" x 8.5" booklet - 10 copies